A focus on billable time means that client work
The Small Spark Institute exists to smooth out this journey for agency owners and leaders. Our courses deliver concise insights in manageable, bite-sized chunks to support effective and efficient actions that fit into your busy day.
‘I’ve been at the coalface of agency new business and marketing for almost thirty years, observing and influencing performance across a broad spectrum of agencies. Regardless of size, shape or creative discipline, the patterns of success and failure are remarkably similar — the peaks and troughs of revenue, the euphoric wins and the debilitating disappointments. I’m fascinated by those patterns and how we can make new business and marketing endeavours more effective.
'Effective new business and marketing works just like an engine, with many interconnected parts that require fine-tuning for optimum results. You need to get under the bonnet to make meaningful, lasting performance improvements.'
‘There’s no doubt that challenge can feel steeper for small agencies. The good news is that the solution is very rarely an ambitious marketing plan or costly sales resource. Rather, I’ve learnt that success comes from a forensic application of process and a marginal gains approach to performance improvement. Given the right tools, every agency — no matter its size or resources — has the ability to grow, and that’s the philosophy that drives the Small Spark Theory Institute.’
‘I understand the struggle —
‘New business has changed. Prospects buy services in a
Izzy is an integral part of the Small Spark Theory team. She has frontline agency new business and marketing experience and has produced and edited the Small Spark Theory podcast since it's inception, sourcing and co-ordinating our contributors and ensuring each episode reaches it's audience with the best possible audio.
Here at the Institute, Izzy manages the production of all video and audio content.