New Business and Marketing Bootcamp
A mentored online course, specifically designed for owners and managers of agencies of up to ten people, with billings of up to £1m.
The Bootcamp is a comprehensive programme that breaks down the overwhelming scope of agency new business & marketing into small steps.
As a participant, you will:
Created to tackle the unique challenges faced by owners and managers of agencies of up to ten people and with revenue of up to £1m
Designed for all agency disciplines; creative, marketing, communications, digital – and everything in between
60 daily lessons and set tasks to complete, delivered online and designed to fit into your busy schedule
Includes four 45-minute mentoring sessions with Lucy Mann, via video call, for bespoke advice (additional bolt-on sessions can be purchased if required)
Provides all the document templates and tools you need to create and maintain your new business strategy and plan – now and in the years ahead
1. Welcome to the Bootcamp
2. Good habits
3. Defining growth
4. Reframing sales and marketing
5. Looking to the future
6. Planning for exit (even if you aren't)
7. Implications of scale
8. The agency audit
9. Clients and revenue analysis
10. Conversion analysis
11. Marketing activity analysis
12. Assets analysis
13. Resource analysis
14. External analysis
15. Setting productive objectives
16. Revenue & client objectives
17. Service objectives
18. People & places objectives
19. Profile & reputation objectives
20. Objectives summary
21. Strategy & the power of expertise
22. Defining how you help
23. Articulating your offer
24. Finding your voice
25. Setting your strategy
26. Creating a workable plan
27. Defining your audience
28. Heat mapping your audience
29. Growing & nurturing the network
30. Let's not forget your client audience
31. Client development
32. Client satisfaction audits
33. Understanding advocates
34. Inbound, outbound & referred opportunities
35. Lead qualification
36. Meeting prospects
37. Documents that support conversion
38. Pitch process & planning
39. Small Spark Theory pitching tips
40. Pricing & negotiation
41. Post-pitch processes
42. The website as an asset
43. Content that supports positioning
44. Case studies
45. Awards
46. The website as a channel - search engine marketing
47. The website as a channel - calls to action
48. Social media
49. LinkedIn & Sales Navigator
50. Networking in person
51. Events
52. Other media channels
53. Exposure in traditional media
54. Agency newsletters
55. Lead generation services
56. Leveraging partners
57. Ongoing performance measurement
58. Measuring & tracking the pipeline
59. Fostering a new business-focused culture
60. Understanding the client journey
“I can totally recommend this amazing course as we are in the process of doing it at Special Projects. It's really ideal for small, specialised creative studios like us. Lucy Mann is an incredible teacher / mentor, just listen to her podcasts and see for yourself!”
“As always it's incredibly helpful to have your wise words as a sounding board. I'm really glad I've got the opportunity to work through the rest of the course without the distraction of the office and I'm optimistic about managing to navigate a path out of lockdown for a stronger WDC Creative.”
“Lucy has made a great and lasting change to my business. She did her homework diligently, found our competition, discovered our ambitions, explored our potential and delivered a bespoke set of stepping stones for us to follow to achieve fantastic results and long lasting consistency towards accountable new business. ”
“We’ve been implementing Lucy’s new business strategy since 2013. Lucy’s recommendations had a very big impact on how we operate, on how we plan ahead and, of course, on how our business is growing.”
“I worked with Lucy across a number of 1-1 sessions. At the time, I was embarking on a new challenge by taking on a business development role which was something I hadn’t done before so naturally, I had a lot of questions! Lucy has a way about her that can put anyone at ease. I felt instantly connected to her and she was the perfect sounding board for me. She’s approachable, a fantastic listener and has an armoury of useful tools and will carefully help you figure out a way forward that works based on your individual personality and skills. I can’t recommend Lucy enough!”
“We have worked with Lucy across our business for a number of years. The strategy she applies to tackling new business challenges is always insightful and delivered in effective digestible segments.”